Social Media and the Expert Opinion
Friday, December 11th, 2009I run the social media program for a nonprofit in St. Paul. This has been a rewarding experience and I have learned much. But there is one thing I am struggling with and would like some advice on.
My nonprofit deals with some technical and political issues. And because I have been engaging our followers on Twitter, this means I have recently had to provide answers to some questions that are over my head for both technical and political reasons. I’m not going to leave questions unanswered (that’s horrible practice), but I’m not going to BS someone. So I go to the appropriate expert staff member for the answer. I’ve been able to get appropriate responses within about 24 hours, which, when at-replying someone, is fine.
But now that it’s the holidays, and now that we are taking some stances on some sensitive issues, I find myself frustrated. Hard questions are being asked (which is exciting!), but I have no expert staff around to help me answer them, because they are taking some much deserved paid time off. Meanwhile, hard questions go unanswered. What is a social media practitioner to do?
My instinct has been to email the appropriate staff with the question (as per usual) and to make a note to myself to follow up later. But I imagine a time will come when the person asking the question simply doesn’t care any more.
